M4D3 is a contemporary accessories brand that stands for "make a difference everyday." With every shoe that is sold, two books are donated to First Book. The summer collection with inspired by color and materials. Combining textured leathers with clear lucite heels and platforms with our signature leather welts takes both natural elements along with fashion trends and makes shoes that won't go out of style.
This was my debut collection with M4D3. The main goal was to create a signature look for the brand and make sure to maintain that brand identity in future collections. The most successful style for the brand at the time was the Super sneaker which was a white bottom molded outsole with a welt. There were so many white bottom sneakers but the welt really jumped out to me and made it look recognizable to the brand. This made me decide that signature textured leather welts was a great way to tie the casual and fashion styles together for this and future collections.
Sakroots is a print focused lifestyle brand. I developed this print in collaboration with artist Nikki Pilkington which was used across our various product categories including tech, handbags and footwear. I designed the handbags using heavy weight jute canvas in combination with a natural vachetta leather and neon embroidery details. For the footwear collection I used printed neoprene with blown EVA molded outsoles to mimic the look of espadrilles but remaining waterproof. I worked on styling and creating creative content for marketing and social media as well as for in store signage.
Sakroots Seni Collection was a small line of handbags and footwear that I designed as a extension to elevate the product using luxurious leathers and materials. I was asked to use the brands signature prints but elevate the aesthetic to capture a different, more fashion forward customer.
Sakroots tech began with the success of the charging wristlet. We began looking at tech as a bigger product category and expanding it especially for the gifting season. We experimented with a lot of different items and had the most success with a tech kit, travel kit, charging wallets and bags, bluetooth speakers, and a cooler with speakers in it.